HS-2® PRO for Retailers — A soil product with a story worth repeating

Why it earns the shelf space

Three commercial reasons, not three adjectives

1

It's differentiated in a look-alike category

Nearly every humic product on the shelf is mined leonardite, alkali-extracted. HS-2^® PRO is naturally fermented Japanese cedar and hinoki organic matter, water-extracted. That's a real process difference a customer can grasp — not a label variation.

2

The story does work on the floor

Satoyama, Japanese forests, centuries of tending a landscape without depleting it. In a category that sells on percentages, a narrative gives your staff something to say and your customer something to repeat.

3

It's a repeat purchase with room to trade up

Season-long application means replenishment rather than a one-time buy, and multiple sizes let a curious customer start small and move up. [RET-01] Add repeat-purchase or reorder-rate data if available.

Staff training

The thirty-second version

Hand this to a seasonal hire on day one. It's accurate, it's short, and it doesn't overclaim.

A printable one-page version is included in the merchandising kit.

Say this

“This one isn't plant food — it works on the soil itself. Two things happen in good soil: it holds on to the nutrients you add instead of letting them wash through, and it forms crumbs, so it drains well and holds water at the same time. That's what organic matter does, and this delivers the water-soluble part of it.

What makes it unusual: most humic products are mined out of an old deposit and extracted with alkali. This one is made from naturally fermented Japanese cedar and cypress, extracted with water — the same soluble fraction that moves through a forest floor down to the roots.

Keep using your regular fertilizer. This just means more of it stays put.”

Don't say this

“Japanese soil is better.” · “It's forest soil in a bottle.” · “It replaces fertilizer.” · “It's organic” (unless certified — see documentation).

These aren't just off-brand; they're unsupportable. The story is that we learned from Japanese forests, not that Japanese forests are superior.

Wholesale program

Terms and logistics

Retail sizes available	[RET-02] SKU list with sizes and UPCs
Case pack	[RET-03] units per case, case dimensions and weight, pallet configuration
MSRP	[RET-04] per SKU
Wholesale price / margin	[RET-05] wholesale cost and resulting margin per SKU; volume tiers if any
Minimum opening order	[RET-06]
Reorder minimum	[RET-07]
Lead time	[RET-08] from US warehouse vs. from Japan; note seasonal cut-offs
Freight terms	[RET-09] FOB point, freight-prepaid threshold, drop-ship availability
Payment terms	[RET-10] e.g. Net 30 on approved credit, card, deposit
Territory / exclusivity	[RET-11] policy on territory protection and online resale (MAP policy?)
Returns & damages	[RET-12]
State registration	In progress — not yet complete. HS-2^® PRO is a soil amendment, and soil amendment registration is granted state by state. Ask us for the current cleared-state list before you plan an order; we won't ship into a state that isn't cleared. [RET-13] Maintain the cleared-state list and the expected timeline for states in review.

Support

What comes with the order

Interior of an independent garden centre: timber shelving with plain unbranded bottles and kraft paper bags of soil products, empty wooden shelf-label holders, terracotta pots and potted plants, lit from a greenhouse roof. — The kind of shelf this belongs on. [IMG-06] Atmosphere shot — no HS-2^® PRO product or POS material is shown. Replace with a photo of a real planogram once packaging and shelf talkers exist.

Shelf talkers & header cards

The process comparison in one glance — mined-and-alkali-extracted versus fermented-and-water-extracted. [RET-14] confirm sizes and quantities supplied

Staff one-pager

The thirty-second pitch above, plus the do-not-say list, printed for the break room.

Customer-facing QR

Links to the gardener page — directions for use, rates by application, and the FAQ — so shoppers can self-serve the detail your staff doesn't need to memorize.

Digital asset pack

[RET-15] list what's supplied: product photography, logo files, copy blocks, social assets, spec sheet PDF

[RET-16] Confirm which support items genuinely exist today versus which are planned. Anything listed here becomes a promise at the point of sale.

Getting started

Four steps to first delivery

Send an inquiry

Store name, location, and roughly what your soil-amendment set looks like today.
Get the trade pack

Price list, spec sheet, SDS, registration status by state, and a sample if you'd like to try it on your own stock first.
Set the opening order

We'll suggest a SKU mix based on store size and customer profile rather than pushing the full range at once.
Brief the floor

Fifteen minutes with the one-pager, in person or on a call. [RET-17] confirm whether live training is offered

Trade questions

What buyers usually ask first

Where does this sit on my shelf?

Alongside soil amendments and conditioners rather than in the fertilizer set — the customer question it answers is “my soil is bad,” not “my plant is hungry.” [RET-18] Add category placement guidance and any planogram recommendation.

Is it registered for sale in my state?

Possibly not yet, and we'd rather tell you that up front. Registration is granted state by state and ours is still in progress, so the honest answer depends on where you are — ask us and we'll tell you the current status for your state and, if it's still in review, roughly when we expect it. We won't take an order we can't legally ship.

Is it OMRI listed?

[RET-19] Answer only from documentation. If not listed, say so plainly — buyers will verify.

Do you sell direct to consumers?

[RET-20] State the channel policy clearly. If you run a webstore or an Amazon listing, buyers will want to know your pricing policy relative to their shelf.

How is it different from the humic products I already carry?

Source and extraction. Conventional humic products mine a humus deposit — usually leonardite — then dry, grind and alkali-extract it. HS-2^® PRO starts from naturally fermented Japanese cedar and hinoki cypress organic matter and uses water extraction to capture the soluble fraction. The side-by-side comparison is here.

What's your supply reliability?

[RET-21] Production capacity, US inventory position, and honest lead times including peak season. Buyers weigh this heavily for imported goods.

Open an account

Let's talk about your set.

Send us your store details and we'll come back with a price list, registration status for your state, and a suggested opening order.

[RET-22] Wholesale inquiry destination needed — dedicated trade email, form endpoint, or a distributor to route to. Also confirm whether a formal wholesale application (resale certificate, credit references) is required.

Email the trade desk Review terms again